Chief Marketing Officer, Belle Tire
At Belle Tire, Vivek has introduced and integrated cutting-edge marketing technology, AI, advanced analytics and decision science into an integrated, comprehensive go-to-market approach from pricing to promotions to customer engagement. His innovative approach has led to significant same store revenue growth and the successful introduction of Belle Tire to new markets. More importantly, “V” as he is known around the office, is proud of his reputation and dedication to teaching, mentoring and empowering the go-to-market team and colleagues across the organization.
V is driven by an innate curiosity on why consumers make the decisions they do. And, has spent much of his career developing unique techniques and methodologies to better understand consumer behavior. That passion has led to a 20+ year track record as a strategic leader in several integrated marketing firms tasked with uncovering consumer, market, brand and product insights. As well as, turning them into business opportunities that drive expansion, turn-around, growth and innovation. Clients span a wide range of categories including Adidas Golf, Carrier/Bryant, Colgate Palmolive, Coca-Cola, Make-A-Wish, Purina, Rite Aid Pharmacy and S.C. Johnson & Family among others.
A Graduate of the University of Pennsylvania, Vivek, Diane and their son, Pax, reside in Ann Arbor, Michigan.